There are two types of copywriters:
(Accordingly to David Ogilvy)
Poets & Killers.
The poets do it for the magic.
The killers do it for the sales.
The poets see the ad as an end.
The killers see the ad as means to an end.
There is however a third type:
The ones who are both a poet and a killer.
The ones who create magic & generate sales.
That’s the kind of copywriter I aspire to be.
“The most ingenious responses to the
UN’s COVID-19 creative open brief”
United Nations/Talent house
“The most popular campaign for Myth-busting”
“El projecto de fake news para combatir
las fake news del coronavirus”
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“Spread The Truth Project:
The Ted Talk that changed everything:
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