There are two types of copywriters:
(Accordingly to David Ogilvy)
Poets & Killers.
The poets do it for the magic.
The killers do it for the sales.
The poets see the ad as an end.
The killers see the ad as means to an end.
There is however a third type:
The ones who are both a poet and a killer.
The ones who create magic & generate sales.
That’s the kind of copywriter I aspire to be.
The Ted Talk that changed everything:
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